Trucking salutes frontline workers with trailer graphics
A group effort
Big Wraps Transport Trucks Advertising based in Oakville, Ont., but with offices in Newcastle, Ont. and Buffalo, N.Y., has done several trailer wraps to thank frontline workers. One of its most famous was that done for the Women’s Trucking Federation of Canada (WTFC) and Sharp Transport.
One of its partners, the Connecting GTA networking group, was inspired by the project and wanted to launch a project of its own. It brought together business associates who shared the cost of a trailer wrap (Big Wraps supplied the work and material at cost) and LMB Transport contributed the trailer.
The trailer has been pulled along a regular route between Quebec and Mississauga.
“When (Connecting GTA) found out we had done the wrap for WTFC, they contacted me and said ‘How do we do this?’” said Angela Baltkois, one of the owners of Big Wraps Transport Trucks Advertising. She said the trailer has generated tremendous feedback and there’s no shortage of other companies wanting to replicate the initiative.
Author: James Menzies
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.