The average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home.
Transport truck advertising reaches 82% of North Americans
According to Facebook’s own business insights, nearly four in 10 adults (or 38%) claim to have visited a specific page or website in direct response to viewing an OOH ad. A further 25% posted on Instagram after seeing a billboard, and these figures hint at the capacity of OOH media for driving targeted online traffic.
In more general terms, Neilsen reported in 2018 that 46% of their respondents conducted an online search after interacting with an OOH advert, with this medium trailing only behind television when it comes to triggering online activity.
83% of people recall having seen OOH advertising within the last 30 minutes before shopping, making OOH the dominant medium within “the last window of influence” – i.e. just before people shop. Source: JCDecaux
- 98% thought the ads created a positive image of the advertised business 98% 98%
- 97% were able to recall the advertisement on the truck. 97% 97%
OOH! Did you know?
Elevate Your Brand
For the first time, truck advertising impressions and cost can be pinpointed just as reliably as print and broadcast media.
The (TAB) research puts meaningful numbers behind what consumers have been saying for years.
75% develop an impression about the company and its products/services
29% would make a buying decision based on the impression they got from the vehicle
96% of people surveyed said fleet graphics have more impact than billboards
Consider these statistics compiled by the Outdoor Advertising Association:
One vehicle wrap generates between 30,000 and 70,000 impressions daily
Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising
30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see
More than 95% are reached by media targeting vehicle drivers and passengers
The Becker Group conducted a recent study concerning the effectiveness of vehicle and mobile advertising:
98% thought the ads created a positive image of the advertised business
97% were able to recall the advertisement on the truck
96% believed that that mobile advertising had a greater impact than billboard advertising
July 22, 2019/in News, Stats /by Big Rig Wraps
Truck and trailer graphics offer an effective marketing medium
Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900.
November 7, 2018/in News, Stats /by Big Rig Wraps
Across all categories, Out-Of-Home advertising (OOH) performed within the top 3 of all media studied. Despite a lower share of the average media budget, in most categories, OOH delivered higher RROI than the other media analyzed.