by Big Rig Wraps | Jul 20, 2021 | News
Your Ad Copy Should Be Efficient Too Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out,...
by Big Rig Wraps | Jul 7, 2021 | News
Can Out of Home Ads really create PR fame? We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media. Is not a mystery...
