The Growing Demographic Most Marketers Miss
LGBTQ+ consumers specifically want to see brands take a stand on LGBTQ+ issues. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBTQ+ said they are more likely to buy from a brand that takes a stand on LGBTQ+ issues. The mere act of including LGBTQ+ people in messaging carries a lot of weight as well. In fact, nearly two-thirds of YouTube viewers surveyed who self-identified as LGBTQ+ said they’re more likely to buy from a brand that includes LGBTQ people and messages in their ads. (source https://bit.ly/3799J10)
Check Out The Stats
- 60% of millennial women say they are more likely to remember and engage with a brand that’s LGBTQ+ friendly.
- 49% of Canadians and 83% of LGBTQ+ Canadians are more likely to purchase products and services from companies that support the LGBTQ community. Read more stats here
Watch live Q & A interview with Antoine Elhashem, president of INspired Media Inc. publisher of The Pink Pages Directory, PinkPlayMags, theBUZZ and, The Local Biz Magazine. TV host of On the Couch and the co-founder/producer of The Queer Bunch. Antoine was also Vice President of Pride Durham and Chair of Communications and Marketing for WorldPride 2014.