Have a fleet? Then you have advertising opportunities.
Advertising space is valuable. Of course it is … What’s better than having a presence in front of your audience?
The catch? Advertising can come with a hefty price tag. While highway billboards, TV ads and radio ads can reach a large audience, they can also be very expensive.
Companies often try to avoid advertising’s high costs through lower-cost strategies like “viral” marketing campaigns, which cost money to create but don’t have a guaranteed impact. Social media advertising can be fairly inexpensive, but it still requires development of catchy creative and can get lost in the clutter of a person’s online experience.
So, how do you navigate the world of advertising to get the best outcome for your business?
Use what you have! You already have free advertising space on every vehicle in your fleet.
Other advertising efforts may also benefit your business, but first — we want to make sure you’re utilizing the powerful one that’s in your parking lot! Let your fleet be at the top of your list when it comes to advertising opportunities.
Think about it. Your company vehicles are already an asset. They transport your goods or your people throughout your service area. But if this asset isn’t also sharing a message about your company to everyone who sees it — then it can be an even bigger asset!
Your fleet can do more than transport goods and people across your service area — it can elevate your brand everywhere it goes!
⮚ If you have a fleet of vehicles, you have free ad space available to you!
⮚ Fleet advertising can speak to prospects everywhere you travel.
⮚ You are in control! With a medium you already have, you can create your own lucrative marketing strategy.
⮚ Without having to pay for ad space, your marketing budget will go further!
Each advertising medium has its own advantages, and they might still have a place in your marketing mix — but don’t rely solely on advertising opportunities and rates that are outside of your control. If you have a fleet, then fleet graphics can help you reach a massive audience by doing what you’re already doing — driving. The only thing missing? Compelling advertising graphics on these vehicles.
Make your fleet stand out
You want to maximize this opportunity, right? Then you want to take the right steps to ensure your fleet advertising stands out and gets you strong results.
How? Here are a few tips:
- Use eye-catching colors and design to make sure your vehicles get noticed as compared to other vehicles on the road.
- Let your overall brand image be the foundation — and build on it to fuel your moving marketing machine. At Turbo Images, our specialized designers can help you develop distinctive visuals that align with, and elevate, your overall brand.
- Choose the right partner. High-quality production and installation obviously matter. But you also want a partner who can make your life easier! Work with fleet graphics professionals who are committed to your best outcome and have the expertise to deliver.
Your company’s vehicles can set you apart from the competition. They can be an immensely valuable marketing tool — if you know the right way to use them. At Big Rig Wraps, we are experts in guiding you to maximize your brand’s message through fleet graphics.
Ready to use your fleet’s advertising potential to your best advantage?
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.