Debunking the Myths About Truck Advertising
While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising.
“An increasing number of consumers are cutting their cable and reporting widespread distrust in social media channels, so it’s no surprise broadcast impressions are down, and digital campaigns aren’t as effective as they used to be,” said Matthew O’Connor, CEO of AdQuick. “Advertisers today need OOH to boost their campaigns. That means moving beyond how difficult OOH used to be to embracing how modern OOH can help boost performance and deliver measurable results.”
Misconceptions about pricing is holding some advertisers back from realizing the efficiency of Truck Advertising
With a CPM of less than $5, Truck advertising is one of the most cost-effective mediums around, but that hasn’t translated into marketers always getting the best deals. The historically disjointed OOH marketplace was once riddled with price transparency issues.
Although this is no longer the case, the belief is now deep rooted. Today, more than two thirds of advertisers surveyed for this report say the OOH marketing channel has less transparency in pricing than its advertising counterparts.
Advertisers need to stop underestimating OOH Advertising’s targeting capabilities
Despite 75% of advertisers with OOH experience considering the medium’s overall targetability effective, AdQuick’s results show advertisers continue to underestimate outdoor advertising’s highly sophisticated targeting capabilities.
In fact, compared to other advertising channels, two thirds of respondents say OOH makes it harder to reach target audiences. It’s time to dispel this illusion. Technology advancements and access to robust audience data mean advertisers in the OOH space are now planning and executing targeted, high-performing campaigns easier than ever before. That is, they are actually launching hyper-targeted OOH campaigns in just minutes.
Inside the Truck Advertising industry, there are several misconceptions specifically targeting truck drivers that need to be debunked. Being a truck driver isn’t exactly easy, and it’s even harder when people actually believe the myths about this profession.
Here’s a few myths about Truck Drivers that are not true:
#1 They’re irresponsible drivers
Truth: Truckers are very extensively trained and able to handle what the road throws at them. They take their safety and the safety of others very seriously.
#2 Truckers are male
Truth: While it is true that only 3.5% of Canada’s truck drivers are women, there are several organizations within the country working to change that, like the Women’s Trucking Federation of Canada (WTFC).To be a trucker you have to be confident and able-bodied. Women are just as capable as men.
#3 Anyone can be a trucker
Truth: Trucking is not a job for everyone. A good trucker needs to be responsible, reliable, punctual, and an excellent driver. These skills are hard to find, and that’s why good truckers are so valuable.
#4 All they do is sit
Truth: Truckers are hauling a variety of loads. When they aren’t driving, they’re loading, unloading, and actually staying fairly active.
#5 Drivers aren’t professional
Truth: Drivers take their job seriously. They get up for work every morning and work hard to meet deadlines. Truckers are some of the most reliable and committed people you’ll ever meet.
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.