by Big Rig Wraps | Dec 19, 2022 | homepage, News, Stats
51% of Advertisers to Invest More in OOH in 2023 51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America. Jim Wilson, CEO of Talon America...
by Big Rig Wraps | Oct 27, 2022 | homepage, News, Stats
Debunking the Myths About Truck Advertising While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their...
by Big Rig Wraps | Oct 27, 2022 | homepage, News, Stats
OOH Advertising Works At Every Stage Of The Sales Funnel According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for...
by Big Rig Wraps | Aug 15, 2022 | News, Stats
Advertising In A Recession The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means...
by Big Rig Wraps | Jun 22, 2022 | News, Stats
OOH is Experiencing a Major Post-Pandemic Revival OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the...
by Big Rig Wraps | Jul 22, 2019 | News, Stats
A million impressions Guest Blog Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by hand-cutting,...
