Brand loyalty is on the decline as Canadians become “deal hunters.”

Brand loyalty is on the decline as Canadians become “deal hunters.”

Forty-five per cent of Canadians say they are not as brand loyal as they were a few years ago; an increase from 33% in 2014. Seventy-five per cent of shoppers report checking print flyers each week, trying to find low price promotions. Still behind print flyers, digital flyer usage is on the rise, with 40% of household shoppers looking to them each week.

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