Blogs

Effective Networking

Effective Networking

Building an effective network of networks is essential to the success of any business. The connections you make in business networking can be the key to accessing new clients, business partners, and business opportunities. There are many ways to build a network,...

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B2B Advertising Trends 2023

B2B Advertising Trends 2023

Emerging B2B Advertising Trends and How Companies Can Use Personalization to Increase Ad Relevance The online advertising industry is constantly evolving, and by 2023 new trends and technologies are expected to transform the way advertisers reach and connect with...

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Famous Advertising Campaigns

Famous Advertising Campaigns

Guess what era this ad is from   1) 1970s 2) 1980s 3) 1990sThe correct answer is 1980s! During the 1980s an exercise craze kicked off that encouraged a healthier diet and downplayed fast-food chains. To combat this change in preference, McDonalds introduced their...

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Famous Advertising Campaigns

Famous Advertising Campaigns

Who remembers “Ancient Chinese Secret” and Calgon Take Me Away"? Was era was this ad from? 1) 1950s 2) 1960s 3) 1970sThe correct answer is 1970s! "Ancient Chinese Secret" and "Calgon Take Me Away" were both popular slogans used in TV advertisements during the 1970s in...

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Creative Truck Ads Around The World

Creative Truck Ads Around The World

The truck advertising scene in North America has cemented itself as a pretty creative business where agencies go out of their way to showcase products and services in a very striking way with the campaigns they create.  But truck advertising around the world is also...

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Recent Posts

Weathering the Storm: Why Transport Truck Advertising Is Your Anchor

Weathering the Storm: Why Transport Truck Advertising Is Your Anchor

In a crowded marketplace, cutting through the noise and forging lasting connections with your target audience is key. For businesses, impactful marketing encourages growth, strengthens brand recognition, and insulates them from market forces that can undermine less...

Transport Truck Advertising: A Reliable Alternative to Digital Ads

Transport Truck Advertising: A Reliable Alternative to Digital Ads

The increasing prevalence of digital ad fraud in the online advertising landscape poses a significant challenge, with a projected global loss of $84.2 billion in 2023. This issue affects not just financial aspects but also the reputational and legal standing of...

Effective Networking

Effective Networking

Building an effective network of networks is essential to the success of any business. The connections you make in business networking can be the key to accessing new clients, business partners, and business opportunities. There are many ways to build a network,...

The Know Human Trafficking Campaign Launches its 13th and 14th Trucks

The Know Human Trafficking Campaign Launches its 13th and 14th Trucks

The launch of the 13th and 14th trucks in support of the Know Human Trafficking Truck Advertising Campaign took place on Tuesday, July 11th at Steinman Transportation 215 Belfield Road Etobicoke, Ontario. This truck launch consisted of two trucks sponsored by Steinman...

Know Human Trafficking Truck Launch

Know Human Trafficking Truck Launch

The Know Human Trafficking Truck Advertising Campaign was born as a tool to help raise public awareness about human trafficking and educate people about how they can help those at risk. With this form of modern-day slavery on the rise all around Canada, it is...

B2B Advertising Trends 2023

B2B Advertising Trends 2023

Emerging B2B Advertising Trends and How Companies Can Use Personalization to Increase Ad Relevance The online advertising industry is constantly evolving, and by 2023 new trends and technologies are expected to transform the way advertisers reach and connect with...

4 Tips To Lead Your Small Business To Success

4 Tips To Lead Your Small Business To Success

As we head into 2023, small businesses are poised to take advantage of some exciting new marketing trends. With advances in technology and changes in consumer behavior, businesses of all sizes have new opportunities to reach their target audiences and build strong...

Famous Advertising Campaigns

Famous Advertising Campaigns

Guess what era this ad is from   1) 1970s 2) 1980s 3) 1990sThe correct answer is 1980s! During the 1980s an exercise craze kicked off that encouraged a healthier diet and downplayed fast-food chains. To combat this change in preference, McDonalds introduced their...

Famous Advertising Campaigns

Famous Advertising Campaigns

Who remembers “Ancient Chinese Secret” and Calgon Take Me Away"? Was era was this ad from? 1) 1950s 2) 1960s 3) 1970sThe correct answer is 1970s! "Ancient Chinese Secret" and "Calgon Take Me Away" were both popular slogans used in TV advertisements during the 1970s in...

Creative Truck Ads Around The World

Creative Truck Ads Around The World

The truck advertising scene in North America has cemented itself as a pretty creative business where agencies go out of their way to showcase products and services in a very striking way with the campaigns they create.  But truck advertising around the world is also...

51% of Advertisers to Invest More in OOH in 2023

51% of Advertisers to Invest More in OOH in 2023

51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America.   Jim Wilson, CEO of Talon America said that “consumers have returned to the great...

Debunking the Myths About Truck Advertising

Debunking the Myths About Truck Advertising

While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their cable and reporting widespread distrust in...

OOH Advertising Works At Every Stage Of The Sales Funnel

OOH Advertising Works At Every Stage Of The Sales Funnel

According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for High Impact while also moving down the funnel, driving...

Human Trafficking And How To Fight It

Human Trafficking And How To Fight It

Human trafficking is one of the fastest-growing crimes worldwide and is a serious criminal offence under the Criminal Code of Canada. Often described as modern-day slavery, this crime robs its victims -who are mostly women and children- of their most basic human...

Advertising In A Recession

Advertising In A Recession

The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means recessionary spending mode is...

OOH is Experiencing a Major Post-Pandemic Revival

OOH is Experiencing a Major Post-Pandemic Revival

OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the pandemic.  “Being back in person is igniting a...

ALS Walk For Memories

ALS Walk For Memories

Amyotrophic Lateral Sclerosis (also known as ALS) is a disease that gradually paralyzes people because the brain can no longer communicate with the muscles of the body that we can normally move at will. This year, on Saturday June 4th, the ALS Society of Canada held...

Unbeatable Warriors Truck Campaign

Unbeatable Warriors Truck Campaign

Following Big Rig Wraps’ commitment to supporting and raising awareness on social justice causes, we’re very honoured to have launched the Unbeatable Warriors truck campaign in support of Little Warriors. They're a national, charitable organization focused on the...

Know Human Trafficking Truck Campaign

Know Human Trafficking Truck Campaign

Big Rig Wraps is fully committed to supporting and raising awareness on social justice causes, that’s why we’re proud and honored to help support the Know Human Trafficking truck advertising campaign.  Supported by the Women’s Trucking Federation of Canada, Ontario...

Fleet Wrap Effectiveness

Fleet Wrap Effectiveness

How effective are fleet graphics in the modern world? The growing digital age has left many companies wondering if fleet graphics are still an effective method to promote their brands. While it’s easy to quantify the effectiveness of digital ads, how do you measure...

Reasons Why You Should Invest In Mobile Billboards

Reasons Why You Should Invest In Mobile Billboards

Why invest in mobile billboards? What sets mobile billboard effectiveness apart from other forms of advertising is that these can deliver messages in places that static and other digital billboards are unable to reach. Moreover, this method offers a means of...

Values-based Marketing

Values-based Marketing

Values-based marketing is a marketing strategy that appeals to your customers’ values and ethics. The strategy focuses on making a genuine connection with the customer beyond interest in a product or service.  A values-based marketing strategy can help your brand...

Financial Support for Businesses Affected by the Latest Closures

Financial Support for Businesses Affected by the Latest Closures

The Ontario Government Announces Supports for Small Businesses, Workers and Families As part of their plan, the government is introducing a $10,000 grant for eligible businesses that are subject to closures under the modified Step Two of the Roadmap to Reopen and is...

Spot The Trucks Rewards Program

Spot The Trucks Rewards Program

New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...

OOH Amplifies Other Media

OOH Amplifies Other Media

Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...

Remembrance Day Rally raises $11,000 for The Royal Canadian Legion

Remembrance Day Rally raises $11,000 for The Royal Canadian Legion

Big Rig Wraps was proud to partner with Connecting GTA for our first Remembrance Day Rally. Over 75 people attended the opening ceremony at Pathwise Credit Union 322 King Street West, Oshawa.The convoy of 45 vehicles and 4 transport trucks set out from Pathwise Credit...

Remembrance Day Rally For Veterans

Remembrance Day Rally For Veterans

Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...

ALS Truck

ALS Truck

Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....

Spot The Trucks App Launch

Spot The Trucks App Launch

We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...

Canada Day 2021

Canada Day 2021

  There are times when I feel disgusted with the human race and embarrassed to be human. Today is one of those days.   With the discovery of another 182 unmarked graves at Cranbook,  B.C, residential school, I feel sick, horrified and profoundly sad. How did this...

Your Ad Copy Should Be Efficient Too

Your Ad Copy Should Be Efficient Too

Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...

OOH Amplifies Other Media

Hints for a Great Billboard Advertisement

All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable.   A great billboard advertisement has to tell a story in a way...

Impact, Growth and Change in OOH

Impact, Growth and Change in OOH

A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...

Can Out of Home Ads really create PR fame?

Can Out of Home Ads really create PR fame?

We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media.   Is not a mystery that the COVID-19 impact the global economy...

The Power Of Truck Advertising

The Power Of Truck Advertising

Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been successfully...

How can I tell if my truck advertising campaign is working?

How can I tell if my truck advertising campaign is working?

Truck advertising is effective for almost every product or service. If you drive on a highway or on city streets you will likely see trucks with ads on them.   For every type of business, truck advertising delivers the messages you want to put in front of the...

Credit Card Chargebacks

Credit Card Chargebacks

We all know that disputes with customers are definitely not fun. This is especially true when it comes to chargebacks.  Chargebacks are a dispute that happens when a customer places a claim from a charge from your business and asks the card issuer to reverse it....

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